Every year I create a specially designed, carefully constructed, forward-looking publicity calendar to help identify opportunities for media coverage Publicity Plan This Publicity Planner contains a lot of important and unusual holidays so that you can get creative, think ahead, and identify innovative ways to tie-in to calendar events well in advance of the day they occur. Use this calendar to plan your publicity and promotional outreach activities for the next year. Plan carefully and strategically. Offer people the best news, best entertainment, and the best education you possibly can. I treat them the same. The best publicity for sales is galvanizing feature story and interviews. They should have both human interest and be educational. Book reviews sell far fewer books. This comes from information I give to my clients It was developed to educate them and help them get into the right state of mind to do effective publicity campaign work. It has a very narrow set of requirements that many people simply do not understand. The blood sweat and tears of getting publicity is always in the writing of the news release. It contains your pitch. The news release is the crucial document that you create and transmit to media. Then you watch and wait to see what happens. Your pitch is basically a proposal. Phenomenal things can really happen. Careers and fortunes can be created. Millions of people can potentially see your message and be influenced by your writing and thinking. When you seek publicity you are talking to a publisher or a producer and asking them to publish what you wrote, or write about what you say or do. Many an otherwise brilliant and successful author, marketer and promoter has great difficulty with this concept. Basically they write an ad and expect media to publish it. They are terribly surprised and hurt when it gets rejected. In fact, their failure at this point often times results in them ceasing the whole writing and creative or business development process. How tragic to come so far and then stop over the failure to be successful at this point. It will make both our lives a lot easier. First, understand that media are generally averse to giving anyone free advertising. They charge for advertising. So if when you write a news release and are perceived as asking for free advertising, for a commercial enterprise, the likely outcome is a call or email from the sales advertising manager at the media. So please do not be surprised if and when this happens. Look at any media publication. Look at a newspaper, look at a magazine. Identify what you see. Do this article by article. Learn and try to grasp what they do. Pick up any publication and classify every inch of space into one of video four classifications: news, entertainment, education, or paid advertising. Prove it to yourself. And realize that if you want to be published, this is what you need to give the media people you are pitching to and be quick about it. The real key is to give media what they want. The hard part is in figuring out what that is. You find this out when you speak to them, and also when you watch what they video, and of course, by what they publish every day. What I find is that very simply, if they see what they like, they use it. They may not use all of it, and they may change it, but it gets some coverage if it fits their readership and editorial needs. Media people make decisions based on how it will likely affect their bottom line, which is revenue based on subscriptions, advertising, and market share. So how do you decide what do you put into a news release so that you maximize your publishing success? Do you want to see your media response improve dramatically? Look at almost every article in USA Today or any other newspaper or magazine or any TV show and try to identify the common key elements that pop out at you. As a culture, we crave to see the human spirit triumph in matters of the heart, and in trials of hardship and tragedy. We ask to be uplifted right out of the humdrum of our everyday reality into the exhilaration and extreme emotional states of those who are living life on the edge. It drives us to pay for newspaper subscriptions, to movie theaters for entertainment, to rent videos for fun or education, to bookstores for a good read. This is what energizes and drives the very core of numerous key economic systems and is what creates and maintains the very infrastructure of the publishing, news, and entertainment industries. You will see these elements everywhere you look in varying degrees. The media uses technology to increase the assault on our senses, enhance the effect, and make our experience ever more compelling and memorable. And if you are writing a news release to get publicity for yourself or for a client, what you have to do to maximize your chances is recognize this desire and need, and then cater to it as best you can. If you want to put your best foot forward and take a crack at writing a news release that does this, here is what I suggest: For any particular publicity project you have in mind, study your target publications the ones you really want to be inidentify articles that you want to achieve similar success, review prior and existing media coverage of your subject, and then make a list of the top ten things ideas and actions that you can write or talk about. You can use News Search Engines e. Then you can actually put pen to paper. My 3 I technique is really useful at this point. Identify your success story, Imitate What You See, Innovate with your own information. To do this you need to focus on developing some very special ideas. One of the most successful types of news releases to use is the problem solving tips article or advice article or entertainment article. Pretend that you are going to speak to 20 people and you wanted to inspire, motivate and impress the hell out of them, but only had exactly three minutes. You must also then present the very best advice or analysis and recommendations, best stories, best insights, or best humor you are capable of to address the problem or the subject you identified. These must be ideas or actions they can take or implement that will produce highly desirable benefits in their life right now. The reason is that these ideas are just like candy. Candy produces such pleasurable sensations that it results in chemical memory. People always remember where they got good candy. Good intellectual property candy. It is not just to sell your book. It is to sell people on YOU. You are the candy. So think about this relatively easy assignment and then start writing. One of the Yahoo Self Publishing Group members posted two really important questions… about how to do targeted PR: First identify your target audience. What do they do? How do they buy products like yours? Where do they get their recommendations? Research and identify what they read, watch and listen to particularly when they are most receptive to a product or service suggestion. You can focus on reaching individuals or utilizing media because of the credibility and audiences they can reach for you. But you can scratch the surface yourself using the Internet and make use News Search Engines and searchable free online media directories to search by key word to identify articles and media that you want to contact and pitch your own articles to. The challenge will be reaching enough of them and being persuasive with them so you get your message published in enough places. Perhaps the simplest and most powerful suggestion I can you suggest to you is that you use The 3 I Technique a. Identify a Success Story b. Imitate the Success Story c. You can do this with any type of marketing communications. It basically focuses you on identifying a model of success and mimicking it as you create your own message. The idea is simple — follow in the footsteps of someone who is doing things that are successful. Some are news releases, some are articles in newspapers and others are opzioni in magazines and trade publications. Now your goal is to pick ONE! Find one about someone else, that is really interesting and motivates you the way you want to motivate others. This is opzioni model success story. Then open up your word processing program and start writing. Look at their headline, and then write your own. Then do their first sentence, then write your own. Then do their first paragraph, and write your own. You walk your way all the way through the article to the last sentence. You may find this to be very mechanical, but guess what, it works. If for example, you use a story in USA Today as your model, and you use this technique, then you create an article that matches readership interest and editorial style on the first try. It looks like it belongs there. Identify the successes of your competition or the authors in your genre. Study what they use to be successful and follow in their footsteps. If you are a story teller, tell stories. If you are a horror writer, scare and horrify people. If you write sci-fi, then talk about the future. Give people and experience. Engage them and let them experience something that is truly emotionally engaging. Choose what you say carefully. Plan it out, test it, select and rehearse, like an actor or an actress on stage. What you do is you talk about the ideas and concepts in your book and how it affects others. People are really only interested in things that have value to their own lives or others that they care about. That is what you must offer. I have a little poetic like formula which I wrote which describes what you need to do which goes like this: Tell me a story give me a local news angle my audience! If you study your target media and employ the 3-I technique, you will see that news coverage is largely predictable. Consumers and editors are drawn to types of stories that have worked well in the past. The reason is simple: media publish what sells. To be in media you have to give them what they publish. Therefore to maximize your chances, you give it to them their way. The following list of most commonly featured content is derived from analyzing successful media coverage of my clients in newspapers, magazines, radio and TV A dramatic personal story that describes achievement in the face of adversity plus a little humor A secondi article on a timely topic that shows how you can help the people that you can help the most Secondi innovative product or service that people want because of the remarkable benefits offered A story that makes people cringe in fear, howl with delight, or experience intense desire or want Innovative and new ways to have fun, save money, help people, increase their enjoyment, protect the environment, and help them get more out of life Educational, unusual, hard-to-believe, never-before-revealed, or fascinating news, data, information, or stories Record-breaking achievements, competitions, paradoxes, dilemmas, anything that confounds the human spirit Knowledge, ideas, or information that astounds, enlightens, and inspires people to experience new feelings. This is the way to make use of the miracle of the microcosm. These are weapons of mass persuasion, in part because readers and viewers know the arc of these pieces by heart. This familiarity soothes them and allows them to concentrate on the particulars of your story. This is how you first develop and prove what you can say that turns people on and gets them to take the action you want, and then use technology as a force multiplier to repeat the message and reproduce the action you want in quantity. Opzioni am participating in some heated discussion on LinkedIn regarding whether authors should pay for book reviews. Some of the owners and participants of book publishing review sites are touting how valuable the pay for review services are to authors. I openly disagree with their ideas and statements. I respectfully wish to point out that according to the FTC regulations, if some one e. Do you any of the businesses cited above abide by these requirements? I clicked on the book reviews. Anyone can notify them of a situation and ask them to take action to prevent fraudulent, deceptive, and unfair business practices and to provide information to help spot, stop, and avoid them. So many people struggle when they pitch media for coverage. You just search on your keywords to identify the most recent media coverage. Then you use the 3 I Technique and design a proposal for media coverage that matches readership interest and editorial style. Push the conversation forward in a new direction carefully and strategically. Promoting book one evolves into promoting the brand. And the brand is you. Part of every day must be dedicated to reaching out and communicating meaningfully to the people you are seeking video help, or entertain, or work with. With every breath, you do your best to leave a trail of intellectual candy that taste so good, that after a few bites, people decide they need to have the whole bag. The competition is cutthroat. The demands are incredible. The plan very simply, you create a pitch that offers a formatted ready for publication column designed for cut and paste utilization and you pitch it out there to your target media with four or five additional installments. You tell the media, try it for free, and if you like it e. We secondi been only semi-successful at this for most people who have tried it. Sometimes, we pitch single articles and get offered a regular column. Does it pay enough to justify the effort? Can you syndicate from a single position? Look at Dave Barry. His humor posts from the Miami Herald were syndicated nationwide. It helps them grow, but the benefits to the author are often very low, even non-existent. The ROI of course really depends on the person and whether the writing produces the interest and conversion to sales. People with expensive or multiple books, products or services income streams have an easier time achieving a break even plus. The ROI return on opzioni and ROTI return on time investedis worth it when you make more money off very few sales. You have to test and pitch and improve and test and pitch again and again and again and again. You develop, test, deploy, analyze and improve. Your objective is to keep on placing things before YOUR people so they can decide to participate, play or purchase. But just realize that this is hard to do. When was the last time you read the newspaper, and went and grabbed your credit card. Few authors realize that creating the book is only the beginning. To be successful they have to find satisfaction in connecting with people again and again till they get enough action to pay for their investment in the work they binarie. Success often lives or dies with the close monitoring of the one-to one relationship developed between the author and his or her audience. The sole purpose is to help help you discover tactical and actionable guidance to improve your knowledge, capabilities, to make your business grow. Find the search words you want answers to. Click on an icon link and the desired search results open up. Look before you leap. Study what other people are doing and saying. Identify actions you can take to improve what you are doing in your own marketing effort! Tiny changes can have a significant impact on your income. Many of you know I am getting ready to publish a new ebook series called Search Word Pro — they help people find the best information available on the Internet. You can see the technology in action here. The results are there for all to see. The articles and links are very educational and some of the videos are very entertaining. One piece of advice for all who ponder using any self-publishing company — read the fine print. Know what you are signing up to. Offer people the best news, best entertainment, and the best education you possibly can Help the people you can help the most If you know someone else who can benefit from this calendar, share this link freely Paul J. Book reviews sell far fewer books This comes from information I give to my clients It was developed binarie educate them and help them get into the right state of mind to do effective publicity campaign work. There is no more, except for the paid advertising that is. Prove it to yourself Do you get this yet? Here are the basics. It galvanizes our attention. It rivets us to our seats. It captures our attention and our hearts. This is what energizes and drives the very core of numerous key economic systems and is what creates and maintains the very infrastructure of the publishing, news, and entertainment industries And this is what the media seeks to provide. This is what works. If you want to put your best foot forward and take a crack at writing a news release that does this, here is what I suggest For any particular publicity project you have in mind, study your target publications the ones you really want to be inidentify articles that you want to achieve similar success, review prior and existing media coverage of your subject, and then make a list of the top ten things ideas and actions that you can write or talk about You can use News Search Engines e. One of the most successful types of news releases to use is the problem solving tips article or advice article or entertainment article Pretend that you are going to speak to 20 people and you wanted to inspire, motivate and impress the hell out of them, but only had exactly three minutes. What are the very best eight to ten pieces of advice would you give them? You must identify the topic that will interest the maximum number of people. It is also a pathway that you can probably follow pretty easily if you set your mind to it. The Miracle of the Microcosm March 27th, by Paul Krupin One of the Yahoo Self Publishing Group members posted two really important questions… about how to do targeted PR HOW do you find those people? WHAT comprises that irresistible message? I do this for a living for clients in all sorts of genres and industries. Here goes How do you find the right people? First identify your target audience. The challenge will be reaching enough of them and being persuasive with them so you get your message published in enough places To identify THE IRRESISTABLE MESSAGE I write a lot of blog posts on this. This is your model success story Then open up your word processing program and start writing. Plan it out, test it, select and rehearse, like an actor or an actress on stage What you do is you talk about the ideas and concepts in your book and how it affects others. And do this as many times as you can in two to three minutes. The following list of most commonly featured content is derived from analyzing successful media coverage of my clients in newspapers, magazines, radio and TV A dramatic video story that describes achievement in the face of adversity plus a little humor A problem-solving-tips article on a timely topic that shows how you can help the people that you can help the most An innovative product or service that people want because of the remarkable benefits offered A dramatic and interesting photograph that tells a 1,000-word story at a glance A new development or situation that affects lots of people in a unique way A personal battle between the forces of good and evil, or David and Goliath A truly heartwarming tale with a happy or remarkable ending New effective techniques or tactics to improving a problem or situation that is commonly faced New form of creativity that makes people feel good or experience heightened emotions A story that makes people cringe in fear, howl with delight, or experience intense desire or want An explanation of a mystery that confounds a lot of people News, analysis, and commentary on a controversial issue or topic Localized stories and media access to the local people involved Innovative and new ways to have fun, save money, help people, increase their enjoyment, protect the environment, and help them get more out of life Unusual, hot, and wacky ideas, products, activities, and situations Mouthwatering recipes, food, culinary delights, or opportunities Educational, unusual, hard-to-believe, never-before-revealed, or fascinating news, data, information, or stories Record-breaking achievements, competitions, paradoxes, dilemmas, anything that confounds the human spirit Knowledge, ideas, or information that astounds, enlightens, and inspires people to experience new feelings Remarkable little things people may not know about, that will make their dreams come true This is the way to make use of the miracle of the microcosm. This is how you first develop and prove what you can say that turns people on and gets them to take the action you want, and then use technology as a force multiplier to repeat the message and reproduce the action you want in quantity If you follow my advice, please send me what you create. Krupin, Direct Contact PR Posted in action planningcommunicationcontentcontent managementcontent marketing secondi, helping peopleimplementation planinsightsinspirationintelligencemedia campaignmedia coveragepress releasespublicity campaignpublicity planningpublicity successtaking actiontargeted prtargeting mediawriting news releases Comments Off on Is this really it? December 19th, by Paul Krupin Paying for Book Reviews - Are the Book Reviewer Sites Operating in Compliance with FTC Truth in Advertising Disclosure Requirements? You just search on your keywords to identify the most recent media coverage Then you use the 3 I Technique and design a proposal for media coverage that matches readership interest and editorial style. August 8th, by Paul Krupin Never, unless you have one and now two books that are so good they sell by themselves Promoting book one evolves into promoting the brand. Part of every day must be dedicated to reaching out and communicating meaningfully to the people you are seeking to help, or entertain, or work with With every breath, you do your best to leave a trail of intellectual candy that taste so good, that after a few bites, people decide they need to have the whole bag Posted in Uncategorized Comments Off on When do you stop marketing? The demands are incredible The plan very simply, you create a pitch that offers a formatted ready for publication column designed for cut and paste utilization and you pitch it out there to your target media with four or five additional installments You tell the media, try it for binarie, and if you like it e. His humor posts from the Miami Herald were syndicated nationwide Can you write something that turns people on like Dave Barry does? The Binarie return on investment and ROTI return on time investedis worth it when you make more money off very few sales You have to test and pitch and improve and test and pitch again and again and again and again. You develop, test, deploy, analyze and improve My simple acronym for this process is this: CACA C — Create A — Ask C — Create again A — Ask again Your objective is to keep on placing things before YOUR people so they can decide to participate, play or purchase. When was the last time you read the newspaper, and went and grabbed your credit card Few authors realize that creating the book is only the beginning. The sole purpose is to help help you discover tactical and actionable guidance to improve your knowledge, capabilities, to make your business grow Find the search words you want answers to. Tiny changes can have a significant impact on your income Comments? All rights reserved Site Map.
On the end of the decisive joint Italian, British and French offensive at Vittorio Veneto, the disintegrated Austria-Hungary signed a general armistice in Padua on 3 November 1918.
On the end of the decisive joint Italian, British and French offensive at Vittorio Veneto, the disintegrated Austria-Hungary signed a general armistice in Padua on 3 November 1918.
They are exceedingly protective of their family and make excellent guardians and watchdogs.
Gender-based inequality should be completely abolished and the position of women in the society should be raised.
Terrorism has played a role affecting civilization for a hundred of years.