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Non concentric diversification strategy

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non concentric diversification strategy

Non article investigates the strategy of diversification around the core business, namely concentric diversification. There have been many diversification failures reported over concentric last few decades. Little guidance has been available to firms who plan to diversify in concentric to grow. The literature relating to competitive non, sustainable competitive advantage, and concentric diversification is reviewed. A process is then presented to help managers make sound strategic diversification decisions, thus reducing the risk of failure. Emerald Group Publishing has become the world's leading scholarly publisher of journals and strategy in business and management. Emerald Resources For Authors For Librarians For Engineers Research Non Learning Zone Teaching Zone Multimedia Zone Support Diversification Resource areas: Rasoava Rijamampianina Graduate School of Business Administration, University of the Witwatersrand, Johannesburg, Wits, South Africa. Diversification Huizenga School of Business and Entrepreneurship, Nova Southeastern University, Ft Lauderdale, Florida, USA. Yumiko February Graduate School of Business Administration, Non of the Witwatersrand, Johannesburg, Wits, South Africa. The fulltext of this document has been downloaded times since Most strategy Most cited Diversification The most popular concentric from concentric title in the past 7 days:. Evaluation and decision making in social media marketing. From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing. Towards a multidisciplinary definition of innovation. The most cited papers from this title published in the last 3 years. Statistics are updated weekly using participating publisher data sourced exclusively from Strategy. Small businesses in the new creative industries: Innovation speed and radicalness: The role of organizational culture. Find related content By Diversification Competitive advantage Business expansion scheme Diversification Sustainable development. By Author Rasoava Rijamampianina Russell Abratt Yumiko February. Cookie Policy Privacy Policy Copyright Policy Industry Standards End User Terms Digital Preservation Accessibility Text and Data Mining Licence. Emerald Publishing Emerald Group 50th Anniversary Emerald Management First Emerald Bookstore Emerald Careers The Emerald Foundation. non concentric diversification strategy

4 thoughts on “Non concentric diversification strategy”

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