University international marketing strategy
Adam Smith Business School Welcome Awards. This specialist programme will provide you with a detailed understanding of contemporary marketing principles, techniques and trends from an international perspective and will promote an appreciation of how these are utilised in strategic marketing planning. You will take nine core and three optional courses, followed by a substantial independent piece of work. Reflecting, evaluating and presenting are commonplace and facilitated at every stage by simulations, real life case studies and scenario investigations. You will also be given the opportunity to pursue in-company projects and business simulations. Programme alteration or discontinuation The University of Glasgow endeavours to run all programmes as advertised. In exceptional circumstances, however, the University may withdraw or alter a programme. For more information, please see: This programme emphasises reflective learning, active participation, and the development of interpretive, evaluative and problem-solving abilities which provide marketing for employers and enhance the career prospects of our graduates. You will participate in career development sessions involving essay and exam answering workshops, CV writing sessions, interview simulations, careers advice shops and job market analysis meetings. Many students have taken fast track routes to senior positions such as marketing managers, group brand managers, marketing research executives and account managers. Our dedicated College of Social Sciences Employability Officer works with students to university their employability. This is a specialist degree for students with a background in a relevant field of study. International students with academic qualifications below those required should contact our partner institution, Glasgow International Collegewho offer a range of pre-Masters courses. For applicants whose first language is not English, the University sets a minimum English Language proficiency level. International English Language Testing System IELTS Academic module not General Training: For international students, the Home Office has confirmed that the University can choose to use these tests to make its own assessment of English language ability for visa applications to degree level programmes. The University is also able to accept an IELTS test Academic module from any of the IELTS test centres from around the world and we do not require a specific UKVI IELTS test for degree level programmes. We therefore still accept any of the English tests listed for admission to this programme. The University of Glasgow accepts evidence of the required language level from the English for Academic Study Unit Pre-sessional courses. We also consider other BALEAP accredited pre-sessional courses:. Please contact the Recruitment and International Office: The University requires a deposit to be paid by International beyond the EU applicants in receipt of an offer to this programmes and who require a Certificate of Acceptance for Studies CAS from the University in order that they can apply for a student visa. This is required where the programme is competitive and the deposit is required in order to demonstrate your commitment to attend the programme should you meet all the conditions of your offer. If you are made an offer for this programme the University will write to you and request a deposit with information on how to pay your deposit and the deadline for making the deposit payment. Please note that if you are marketing to pay a deposit because you are planning to fund your studies through an official financial sponsor then you should upload a copy of your scholarship application or award letter to your application by the deadline date. The following guidelines will apply in determining whether or not a deposit will be refunded. Refund requests must be made within 60 days of the programme start date stated on your offer letter: The Award will be made after registration has been completed. The University of Glasgow has a number of Adam University Business School Excellence awards available for entry for students who demonstrate academic excellence. The Award is available to students entering the Adam Smith Business School and are awarded as a tuition fee discount. The discount applies to all full-time, part-time and online programmes. In conjunction with GIC we are pleased to reward our best-performing students who finish the Foundation or Pre-masters course with excellent grades and attendance. The scholarships above are specific to this programme. For more funding opportunities search the scholarships database. We ask that you apply online for a postgraduate taught degree. Our system allows you to fill out the standard application form online and submit this to the University within 42 days of starting your application. It will ensure you are ready to proceed, as well as answer many common questions about the process. To apply for a postgraduate taught degree you must apply online. We are unable to accept your application by any other means than online. You have 42 days to submit your application once you begin the process. You may save and return to your application as many times as you wish to update information, complete sections or upload additional documents such as your final transcript or your language test. As well as completing your online application fully, it is essential that you submit the following documents:. If you do not have all of these documents at the time of submitting your application then it is still possible to make an application and provide any further documents at a later date, as long as you include a full current transcript and an English translation if required with your application. You must either upload the required references to your online application or ask your referees to send the references to the University as we do not contact referees directly. There is two main ways that you can provide references: See the 'Your References, Transcripts and English Qualifications' section of the Frequently Asked Questions for more information. If you cannot upload an electronic copy of a document and need to send it in by post, please attach a cover sheet to it that includes your name, the programme you are applying for, and your application reference number. What entry requirements should I have met before applying? Where can I find them? You should check that you have met or are likely to have met prior to the start of the programme the individual entry requirements for the degree programme you are applying for. What English Language requirements should I have met before applying? If you are an international student, you should also check that you have met the English Language requirements specific to the programme you are applying for. Please see the Frequently Asked Questions for more information on applying to a postgraduate taught programme. These notes are intended to help you complete the online application form accurately, they are also available within the help section of the online application form. As there is extremely high demand for places on this degree programme, the University has established a three phased application process which recognises that different geographical areas complete and submit their applications at different times of the year. This process aims to ensure fairness and equity to applicants from all geographies. The following details the key dates for international application strategy, for entry to the University in September Classes start September and you may be expected to attend induction sessions the week before. The application fee will be requested when you apply online and it can be paid using your credit or debit bank card. The application fee is non-refundable so it is important that you check any specific entry requirements for the programme. If you are applying with qualifications from outside the UK then you should check the postgraduate taught entry requirements for your country: Applicants who are sponsored may have the application fee waived at the point of applying online. However if the sponsorship status changes before the student registers with the University and the student is self-funding the University reserves the right to invoice the student for the initial application fee. Find out more about Application fees. Resources and facilities Accreditation. International Strategic Marketing leaflet. Postgraduate taught degree programmes. Why this programme You will develop the ability to analyse, evaluate and manage market opportunities within an international context and prepare for a career in both large and smaller enterprises. You will foster a critical appreciation of relevant theoretical, methodological and technical source material from across the marketing discipline. You will gain analytical and interpretive skills, which will enable you to integrate these with essential marketing management skills, relating to other management functions. You will have the opportunity to attend networking events and strategy speaker lectures by business leaders. Previous speakers have included the head of Amazon UK, Microsoft Scotland, and senior managers from a range of industries. You will be taught by staff who have particular strengths in the areas of ethics, brand management, and services marketing, with a strong focus on digital platforms for some. Programme structure You will take nine core and three optional courses, followed by a substantial independent piece of work. Core courses Consumer behaviour Global business environment International strategic management Managing across cultures and comparative management Marketing communications Marketing ethics and society Marketing planning and decision making Services marketing Strategic marketing management. Sample optional courses Analytical problems in marketing futurecast Business simulation Export marketing E-Marketing strategy International brand management Internationalisation of SMEs Marketing research Retail marketing Sales management and techniques Strategic marketing consultancy. Career prospects This programme emphasises reflective learning, active participation, and the development of interpretive, evaluative and problem-solving abilities which provide benefits for employers and enhance the career prospects of our graduates. ISEII at Distinction with Distinction in all sub-tests For international students, the Home Office has confirmed that the University can choose to use these tests to make its own assessment of Marketing language ability for visa applications to degree level programmes. Pre-sessional courses The University of Glasgow accepts evidence of the required language level from the English for Academic Study Unit Pre-sessional courses. We also consider other BALEAP accredited pre-sessional courses: School of Modern Languages and Cultures: English for Academic Study BALEAP guide to accredited courses FAQs. What do I do if Deposits WILL be refunded to applicants under the following circumstances: Where the University is unable to offer you a place. Where the applicant has personal circumstances such as illness, bereavement or other family situations that has prevented them coming to the UK. Medical or other proof may be requested. Applicant can prove that they have applied for a visa to attend the University of Glasgow, but the VISA has been refused. Deposits WILL NOT be refunded to applicants under the following circumstances: Applicant decides to go to another institution. Applicant cannot be released from work to study at the University of Glasgow. Applicant does not send completed documentation as requested in the condition of the offer: Applicant has not secured funding to attend the University of Glasgow: Fee for submission by a research student: The Award will be made after registration has been completed more information. Chang An University discount. Huazhong University of Science and Technology. Adam Smith Business School Excellence Award Thailand. Adam Smith Business School Excellence Award Indonesia. Adam Smith Business School Excellence Award Egypt. Adam Smith Business School Excellence Award Malaysia. Adam Smith Business School Excellence Award India. Adam Smith Business School Excellence Award Lebanon. Adam Smith Business School Welcome Award. University International Leadership Scholarship. How to apply We ask that you apply online for a postgraduate taught degree. Guide to applying online. Do I have to apply online for a postgraduate taught degree? Do I need to complete and submit the application in a single session? What international do I need to provide to make an application? As well as completing your online application fully, it is essential that you submit the following documents: Do my supporting documents need to be submitted online? Yes, where possible, please upload the supporting documents with your application. How do I provide my references? What if I am unable to submit all of university supporting documents online? You may send them to: We cannot accept email submissions of your supporting documents. Further Information Please see the Frequently Asked Questions for more information on applying to a postgraduate taught programme. Guidance notes for using the online application These notes are intended to help you complete the online application form accurately, they are also available within the help section of the online application form. Name and Date of birth: Please take time to check the spelling and lay-out. All contact relevant to your application will be sent to this address including the offer letter s. If your address changes, please contact us as soon as possible. Please select carefully the course you want to study. As your application will be sent to the admissions committee for each course you select it is strategy to consider at this stage why you are interested in the course and that it is reflected in your application. Proposed date of entry: Please state your international start date including the month and the year. Taught masters degrees tend to begin in September. Research degrees may start in any month. Please complete this section as fully as possible indicating any relevant Higher Education qualifications starting with the most recent. Complete the name of the Institution s as it appears on the degree certificate or transcript. Please state the date of any English language test taken or to be taken and the award date or expected award date if known. Please complete this section as fully as possible with all employments relevant to your course. Please provide the names and international details of two academic references. Where applicable one of these references may be from your current employer. References should be completed on letter headed paper and uploaded on to your application. In your country Applicants who are sponsored may have the application fee waived at the point of applying online. More information about this programme Resources and facilities Accreditation. Postgraduate events Open Days, information sessions, campus tours, events near you. Download Postgraduate prospectus Postgraduate taught degree programmes Contact us. CURRENT STUDENTS MyGlasgow Students STAFF MyGlasgow Staff.
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