Investigates the influence of market concentration, market diversification and internationalization strategies on the performance of multinational enterprises MNEs. Using a sample of large, medium and small MNEs, and three alternative definitions of market concentration and market diversification, results indicate that market diversification strategy produces better performance diversification for MNEs than market concentration strategy. Emerald Group Publishing has become the world's leading scholarly publisher of journals and books in business and management. Emerald Resources For Authors For Librarians For Engineers Research Zone Learning Zone Teaching Zone Multimedia Zone Support And Resource areas: Implications for MNE Performance. For Marketing Review ISSN: Marketing Accepted Articles Diversification Issue Available Issues Most Cited Most And ToC Alert RSS Add to favorites. Implications for MNE Performance Article Options and Tools. The fulltext of this document has been downloaded times since Most read Most internationalization Related The most popular papers from this title in the past 7 days:. A implications look at the use of SEM in international business research. Social media internationalization international implications Cross-cultural for in international marketing: A model of image creation and image transfer in event sponsorship. The mne of born global and international new venture SMEs. The most cited papers from this title published in the last 3 years. Statistics are updated weekly using participating publisher data sourced exclusively from Crossref. The Mechanism of Internationalisation. Mne determinants of export performance: The role of national culture in international marketing research. Networking capability and international entrepreneurship: How networks performance in Australian born global firms. Find related content By Keyword Diversification International marketing Marketing strategy Multinationals. Cookie Policy Privacy Policy Copyright Policy Industry Standards End User Terms Digital Preservation Accessibility Text strategy Data Performance Licence. Emerald Publishing Emerald Group 50th Anniversary Strategy Management First Emerald Bookstore Emerald Careers The Emerald Foundation.
Volatility: the New Reality
Volatility: the New Reality
2 thoughts on “Diversification strategy and internationalization implications for mne performance”
Unless he succeeds in doing this, his work, whatever its merits in other respects, fails--as a picture fails which nobody cares to look at, or a sonata which nobody cares to hear.
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Unless he succeeds in doing this, his work, whatever its merits in other respects, fails--as a picture fails which nobody cares to look at, or a sonata which nobody cares to hear.